Vienna Coffee opens in former Grounded house on High St.

Vienna Coffe Company owner John Clark, right, poses for a photo in the new store on High Street in Maryville. Clark is pictured with store manager Jamie Matzko.

Vienna Coffe Company owner John Clark, right, poses for a photo in the new store on High Street in Maryville. Clark is pictured with store manager Jamie Matzko.

Vienna Coffee Co., will open its first coffee house in Maryville on Oct. 11.

A previous coffee house was in Cooper City, Fla., near Miami, and it closed in 2005 after a five year run, owner John Clark said Tuesday.

“Our Vienna Coffee house blend was specially blended for them and was selected as Best Coffee in that area by a local paper there,” Clark said.

Clark said the new coffee house will be at 321 High Street, Maryville, in the former Grounded Coffee and More site owned by Lisa Williams, a former customer of Clark’s. “She ran a successful business there but, for personal reasons, closed it a year ago and was looking for someone to reopen it,” Clark said. “Our plans evolved to the point where I approached her to see if I could lease the space.”

Clark said this new location will give him the chance to try something he saw about four years ago at Peet’s Coffee House in Oakland, Calif.

“We’re going to be the first coffee house in East Tennessee do to a drip filter bar. Everyday we’ll have five selections of truly special coffee, whatever we think are the best coffees we’ve got, and it will be special way to prepare coffee,” he said. “Each cup of coffee is ground fresh and prepared a single cup per person.”

Clark said it takes about 4 minutes to process a cup of drip coffee but he’ll also have conventional house blend, decaffeinated and a flavored blend on hand for folks who need to grab some and go. “We’ll have good coffee quick and truly special coffee in the drip filter,” he said.

Clark said he was in Oakland, Calif., four years ago at Peet’s Coffee House. “They had seven or eight station drip filter bars and the lines were out the door and around the corner. I thought, ‘There is something to this,’ and wanted to do that if we ever opened another coffee house,” he said.

Clark said retail operations will move to the High Street location in about month.

Clark said he wasn’t changing much of the décor. “It was already a coffee house, and we’ve changed it very little other than changing the look and menu. By look, all were really did was change out some of the art on the wall,” he said.

Clark said the building is 7,000 square feet and they are using about 3,000 square feet in the café. There is an apartment upstairs that doesn’t count in the square footage and a detached training center out the back that has about 700 square feet on bottom and 1,000 square feet on top.

“The training center was a big motivator to do this. We’re building it out new. It will involve state-of-the-art espresso equipment and bring perspective clients there for training, and we could also have public tastings,” Clark said. “We’ll probably have the training center built in a month. It will also be available for community meetings but the primary purpose is training and packaging of our retail coffee.”

Clark said the retail operation at the roaster at 106 Everett Ave., Maryville, will move to the High Street location within a month. The new location will be open seven days a week with early morning and late evening hours and free Wifi. For more information, visit ww.viennacoffeeco.com or call 865-233-1060.

© 2010 blounttoday.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Discuss
  • Print

Comments » 0

Be the first to post a comment!

Features