New Hope Children’s Advocacy Center wins PRSA award

New Hope - Blount County Children’s Advocacy Center won an “Award of Quality” from the Public Relations Society of America (PRSA) Volunteer Chapter, which held its annual V Awards dinner on April 15 at the Clayton Center for the Arts.

New Hope won the “Award of Quality” in the public service program category for messaging and branding of “One Story. One Time. One Place.”

The tagline was developed in 2009 by New Hope’s board of directors to help board members, staff and volunteers communicate the center’s mission in a concise and consistent manner. It has since been incorporated into New Hope’s printed materials, website and overall messaging and is undergoing official trademark approval.

Prior to the establishment of a Children’s Advocacy Center (CAC) in Blount County, an abused child was required to tell and retell their personal story numerous times to several different people at various locations. The child went from police station to hospital to the police station again, to the attorney’s office, and so on. The process was confusing, long and difficult for the child and the family.

The CAC model allows all agencies involved, such as social workers, mental health and medical professionals, law enforcement, prosecutors, and advocacy center representatives to work together more effectively in one location to better serve the child’s interest. In addition, research shows a 30 percent cost savings for communities operating with the CAC model.

For more information about Blount County Children’s Advocacy Center, visit www.blountkids.org.

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