He describes it as a “tasty treat,” and what viewers are finding in Taz Cable’s “Bowl of OH!” seems to be sitting well with their digestive tracks.
Don’t bother with a spoon. All you need for Cable’s treat is an Internet connection and 30 minutes.
“Bowl of OH!” is one of new media Knoxivi’s new shows. It debuted on May 4 and is making a name for local promoter Taz Cable.
“Bowl of OH!” is a variety news show that Cable describes as “edgy” and is a mix between “Talk Soup” and the traditional talk show. “We have entertainment buzz, the OH nightly news and celebrity gossip called Carpet Stains,” he said.
The show started on Facebook in February. “I did it with table lamps, a green tablecloth that was my Green screen and edited it with a free trial version of editing software,” Cable said.
When he met Knoxivi owners Susan Ridgell and Joe Dickie, the current version of “Bowl of OH!” got spiffed up and hit the web in a big way.
Cable’s show continues to grow in popularity. While he does two live shows a week - at 6 p.m. Tuesdays and Thursdays - the show can be viewed at anytime at Knoxivi.com or at BowlofOH.com.
To know where Cable is going with his show, it’s good to know where he came from. The son of Chuck and Debra Cable, Allen “Taz” Cable, 38, was born and raised in Greenback community of “Big Gully” and graduated from William Blount High School in 1991. He is a promoter by trade and owns a marketing company called Giddy-OH.
“It’s a small ‘meat and taters’ marketing company that caters to small companies,” Cable said. “We did marketing for Lazy Days Campground, Smoky Mountain River Rafting and Muddoggs Cajun Grill. It was creative marketing for small businesses. That is the ‘Giddy’ in the ‘OH!,’ and I’ve had it since March of last year,” he said.
Cable started “Bowl of OH!” to promote his marketing company customers.
When the folks at Knoxivi heard about Cable they talked at a Knox Chamber function. At the time, his "Bowl of OH!" show was running in 10-minute segments on Facebook.
“We were filming it with party rental table cloths as the backdrop green screen and using desk lamps and a little camera that was strapped to the top of a computer,” Cable said.
A deal was struck for Knoxivi to carry ‘Bowl of OH!’, and, on May 4, his first show aired on the new Internet media. The show is filmed live and with an audience at 17 Market Square in Knoxville. Within two weeks, he had increased his shows from one to two, Tuesdays and Thursdays.
“The content is always changing,” Cable said. “The Bowl of OH! is an entertaining way of delivering stuff you could find for yourself, but we find it for you so you’ll watch it,” he said.
Cable said that the best way to describe Knoxivi is it is an online broadcast network. The “ivi network” has numerous shows in different categories -- from gardening to music to news and entertainment.
“If Ivi is the NBC, then Knoxivi is the WBIR of Knoxville. There could be an Ashivi, a Nashivi. Knoxivi is community-based programming. It is 1-year-old, and it is owned Joe Dickie and Susan Ridgell,” he said.
Cable said “Bowl of OH!” has a positive and engaging entertainment news with entertainment buzz. He mixes local, regional and national news and gossip in -- basically, “anything that is fun.”
“Carpet Stains is more the gossip, mistakes that people make. We make fun of it and make light of it,” he said. “It’s a very big mix of local and national news. The positive news is entertainment buzz and negative is what we call Carpet Stains.”
Guests on the show never know what to expect.
“I’ve had friends on the show like Michele Silva from WVLT and Kim Hansard from Marc and Kim, and Frank from Star 102.1. I’ve had Janet Testerman from Knoxville Magazine to talk about what is in the new issue and the Biggest Loser runner-up from Knoxville, Ashley Johnston. George Barris, the guy who created the original 1966 BatMobile, the Flintmoble, the Knightrider KIT car, came on the show from Gatlinburg, and he brought Michael Jackson’s 1985 Mercedes Benz,” Cable said.
Guests may get to just talk and participate in the 30 minute standard show format, or Cable may mix things up a bit.
“A garden variety show, this is not. If somebody like Michele Silva is on the show, everyone local already knows what she does, we’re not going to sit and talk about her being on the news. So I give them a little project or a challenge to do,” Cable said. “Whitney Kent who does the weather on with WVLT had to do ‘weather charades.’ She had to describe the weather without talking.”
The only serious part of the show is the first three to four minutes when Cable reads the Blount Today news. “It’s called the OH Nightly News with Taz Cable, the Blount Today edition, because Blount Today supplies the news content. We try to give it a little more serious approach,” Cable said.
Cable said the monologue follows and is something recently added to warm up to the crowd in the studio and recap and connect on a personal level with viewers.
This summer, "Bowl of OH!" is also offering a ‘summer giveaway’ trip -- five days and nights in the Bahamas. Registration is online, and the trip will be given away at Boomsday.
Much like Facebook, YouTube or On Demand television, missing the 6 p.m. broadcast is no big deal. The shows are archived and viewers can access it through Knoxivi or Bowl of OH anytime they want to watch.
Cable said demographics they’ve gleaned show 75 percent of his audience are women.
“I don’t know the deep demographics, but we are pulling 75 percent women with an age range of 35 to 60. That is our heaviest market pull. I thought it would be younger, given the content and it being online, but we were pleased,” he said. “I do know 48 percent of people viewing are in Tennessee, and the rest is like a shotgun effect all over the U.S. with 10 percent in Georgia, 10 percent in Alabama, 5 percent in North Carolina and everything else is less than 1 percent, but there are folks in 27 states viewing the shows.”
Cable said it seems most people are watching at night once they get home or early in the morning. “Our numbers change, but they pretty much plane off at mid-day.”
Cable said he enjoys being able to give people a 30-minute break from their normal routines, and he likes that fans seem to enjoy what they’re seeing.
“That is what excites me,” Cable said. “It’s so much fun. It is the highlight of my week. This is what I’ve wanted all my life.”
Cable said he’s left his hometown region several times to start over in his career and this time staying put seemed to work best.
“This is the first time I’ve not run from myself and that explains the success of 'Bowl of OH!' I’m not running from me. I’m true to myself, and it comes out in humor.”
Cable said he hopes the show continues to grow. “I hope to have a stable platform for the show to be on either Knoxivi or a traditional network. I don’t want the show to go away,” he said. “I want it to always be a tasty treat as long as there is a stable platform for it.”