Mary Beth West Consulting, LLC, a public relations and reputation management firm in Maryville, Tenn., won multiple top honors at the annual awards dinner of the Public Relations Society of America (PRSA) Volunteer Chapter on April 15 at the Clayton Center for the Arts.
The event also honored Mallorie Mendence – senior account service coordinator at Mary Beth West Consulting and a Maryville native – with the PRSA Rising Young Professional Award, which recognizes an outstanding public relations professional in East Tennessee who has worked for six years or less in the field.
The agency won public relations campaign “Award of Excellence” honors in the public service category for its Blount Education Initiative Public Awareness Campaign and in the marketing consumer services—financial category for its LeConte Wealth Management Marketing Campaign.
The firm’s work producing strategic communications tools also received “Award of Excellence” honors in five areas: non-profit media relations for the Blount Education Initiative; consumer services media relations for LeConte Wealth Management; media kit development in the service category for Todd Richesin Interiors; press conference implementation for the Blount Education Initiative; and external web site development for Blount Education Initiative.
The web site award was shared by the agency with Knoxville-based interactive firm Blue Media Boutique, which together with Mary Beth West Consulting launched Interactive Springboard in early 2010 to formalize the firms’ collaboration in online and social media strategy research, reputation management and measurement.
In addition, Mary Beth West Consulting won four “Award of Quality” honors for several news releases and media relations campaigns.
“For me, one of the most rewarding parts of managing this firm has been building a team of professionals who share high values for producing great work that meets clients’ business objectives and also serving the public in meaningful ways,” said agency principal Mary Beth West. “I’m proud of my team, and I’m also appreciative of the clients we’ve been privileged to serve.”
Mendence – a graduate of Maryville High School – joined Mary Beth West Consulting in December 2007, following her graduation with honors from Berry College in Rome, Ga., with a degree in public relations, as well as completion of a summer internship with Mary Beth West and other practicum experience.
In her position with the firm, Mendence works with the account team to coordinate campaigns for agency clients. She serves on the board of directors of Maryville City Schools Foundation and is a past board member of the Community Food Connection.
Established in 2003 and located in the Law Building in downtown Maryville, Mary Beth West Consulting works with clients to advance their communications, relationships and reputations to meet business objectives.
The firm’s services include integrated brand marketing communications strategies and campaigns; media, community and employee relations programs; social and interactive media strategies and program management; crisis preparedness; and special events.