East Tennessee Public Television (ETPtv), a nonprofit, viewer-supported public television station and the local PBS affiliate, is changing its name to East Tennessee PBS.
The change is an effort to clarify the station’s affiliation with PBS and its public service mission to provide educational opportunities for all East Tennesseans.
“Many people know us as many things. Some think of us as ETPtv, others as Channel 2 or Channel 15 and still others as WKOP or WETP. This is because we’ve served this community for more than 40 years and have grown considerably since our beginning. To cover our large viewing area of more than 925,000 households, we’ve added two broadcast towers over the years, which is why we have two sets of call letters: WKOP in Knoxville and WETP in upper East Tennessee,” said Teresa James, General Manager of East Tennessee PBS. “Furthermore, the addition of multiple service providers in our area means that viewers receive our programming on a variety of channels . the days of being known as Channel 2 are long gone.” The station decided on the change after gathering secondary research; conducting focus groups, interviews and online polls; and collaborating with PBS’ branding team. It secured partnerships with local marketing firms and a research- consulting group, utilized social media, and worked with volunteers to conduct the research. “The results of our research confirmed our suspicions: the now complicated, digital and ever-changing media world has left the public confused about who we are,” said Katharine Killen, public outreach manager for East Tennessee PBS.
“As a nonprofit, it’s important to communicate who we are and the resources we have available. The name change clearly defines our affiliation with PBS and, therefore, better illustrates our educational mission.”
The station implemented the first changes on-air and online with www.EastTennesseePBS.org on Aug. 1. The new name will be full integrated on-air in the coming months. “While we’re changing our name, we’re not changing what we stand for or who we are. We are still East Tennessee’s nonprofit, viewer-supported public television station, providing the exceptional educational resources and programs our viewers have enjoyed for decades: national shows like ‘Antiques Roadshow,’ ‘Masterpiece,’ ‘Frontline,’ ‘NewsHour,’ ‘NOVA,’ ‘Nature,’ and local shows like ‘East Tennessee Stories,’ ‘Scholars’ Bowl,’ ‘90 Miles With Chef Garrett,’ ‘Marshal Andy and the Riders of the Silver Screen,’ and much more,” added James.
East Tennessee PBS, a nonprofit viewer-supported public television station and the local PBS affiliate, offers all East Tennesseans the opportunity to explore new worlds and new ideas. The organization is driven by its public service mission to help everyone discover more about his or her world both on and off the air.
The station broadcasts non-violent, commercial-free children’s series; instructional programs to K-12 classrooms and home schooled students; basic skill and adult education series; and national and local programs that entertain, enlighten and educate to approximately 925,000 households in East Tennessee, southern Kentucky and western North Carolina.