Celebrating 300

Maryville’s Cellular Sales store is business success story

Like most 20-year-olds, Dane Scism held a number of part-time, low paying jobs while working his way through college at the University of Tennessee. Eventually Scism ended up selling cell phones at a small cell phone store a few miles from campus. It was during this time that Scism realized he possessed a real talent for sales.

After college, Scism struck a deal with his boss and ended up buying the solitary cell phone store a run-down building on Kingston Pike. Sixteen years later, Scism owns that sore and 298 others from Maine to Florida to Texas and everywhere in between. His company, Verizon Wireless Retailer, Cellular Sales, is the nation’s largest retailer of Verizon Wireless products and services.

On April 21, Scism company celebrated its 300th store opening less than 20 miles from his first store.

In recent years, Inc. Magazine has named Scism’s company one of the nation’s fastest growing retailers, and in spite of the tough economy. Cellular Sales continues to open 30 to 50 new stores every quarter. That one location he opened 16 years ago in a strip center has turned into a more than $300 million annual business that maintains an annual growth rate of more than 150 percent and has 2,000 sales consultants across the country.

“Cellular Sales is a testimony to customer service,” the Cellular Sales founder and CEO said. “Our business model is based on treating every customer as if they were our only customer. People notice it when you take care of them.

Scism asked how many people actually know exactly who to call – by name – when they have a question about their cell phone or their service plan? “Our customers have a name and contact number for their own personal wireless consultant, a real person they can talk to right there in their own community,” he said. “We’re proud of the way we take care of customers, and we know it is the reason we are growing.”

Scism said that when the economy is booming, growth is expected. “But companies that are growing in spite of the economy – like Cellular Sales – have to be doing something different,” he said. “I’m most proud of those things that make us different.”

For more information about Cellular Sales Verizon Wireless, visit the company’s website at www.cellularsales.com or call 865-588-3855.

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