Riddick cuts ribbon on new Blount County office

Cutting the ribbon on the new office for the Loren Riddick team are, from left, Roger McCollum, Loren, Missy and Lucy Riddick and Cassondra Johnson.

Photo by Jolanda Jansma

Cutting the ribbon on the new office for the Loren Riddick team are, from left, Roger McCollum, Loren, Missy and Lucy Riddick and Cassondra Johnson.

Sharing a light moment following the ribbon cutting for the Loren Riddick United Capital Mortgage’s new office are, from left, Edna Riddick, Ariel McCord and Cassondra Johnson.

Photo by Jolanda Jansma

Sharing a light moment following the ribbon cutting for the Loren Riddick United Capital Mortgage’s new office are, from left, Edna Riddick, Ariel McCord and Cassondra Johnson.

Relaxing for a few moments during the ribbon cutting for the Loren Riddick team’s new office are, from left, Lucy Riddick with Dorothy and Thaddeus Wallace.

Photo by Jolanda Jansma

Relaxing for a few moments during the ribbon cutting for the Loren Riddick team’s new office are, from left, Lucy Riddick with Dorothy and Thaddeus Wallace.

Former William Blount High School basketball standout Loren Riddick celebrated a benchmark in his mortgage lending career recently when he brought his United Capital lending team headquarters back to Blount County.

Riddick celebrated a ribbon-cutting on Aug. 29 at his new office at 908 W. Lamar Alexander Parkway. The location is directly across from Aubrey’s Restaurant and Target in Maryville.

“My team has worked extremely hard over the course of our career to achieve a great name and a business image,” Riddick said.

Riddick said his niche is unique in his area of business. His team enjoys a nearly 100 percent repeat and referral-based clientele which translates into well over $100 million in loan volume, he said. As the industry has seen more and more people leaving the mortgage business, Riddick said his client base has helped him weather the storm.

“We are really blessed to have such loyal clients who feel good about sending us their family and friends,” Riddick said.

Riddick said that he and his team wanted a location that would be convenient for clients. “Whether their need is investing in a new home, a reverse mortgage, debt consolidation or lowering their current interest rate, we want to be there for them and be a good resource,” he said.

Riddick has been in the lending business almost 20 years, and the Blount County native said he has worked hard to do a good job for clients. The new office will be something existing and new clients will enjoy, he said.

“It is set up so when clients walk in door, it’s a whole different experience from what they will get anywhere else,” he said.

Two oversized skylights and vaulted ceilings add a welcoming feel to the lobby area while clients are kept abreast of current market conditions via a flat screen tuned to financial channels.

A beautifully crafted conference room is equipped with digital fade lighting, a large, flat screen for media presentations and a conference table with executive seating to finish out the appointments. “I have a lot of blood, sweat and tears in this place,” Riddick said with a laugh.

Riddick said he offers a standing $100 guarantee. “If we don’t offer the best combination of interest rate, closing costs and service, we donate $100 to their charity of choice,” he said. “We don’t just say we’re the best, we guarantee it.”

Riddick said his team is proud that they are part of a major lending institution, but can offer local, face-to-face, service. “When folks in our area need questions answered and uncertain things clarified, my team’s commitment is to be the best resource possible,” he said. “It simply makes no sense for someone to have to depend on non-face to face business through the computer or phone when we are right here at home.”

Riddick said the Aug. 27 ribbon cutting was great event and a benchmark for his company. “It meant a lot to me to have the Chamber, Pastor Freeman Cooper from Alcoa First Baptist and my wife and family come support me,” he said. “I thank God for the blessing of being able to grow in this business.”

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