Come to Smoky Mountain Harley-Davidson on Saturday, June 20, and you are likely to see as many dogs as hogs. A new event joins brews, bands and Bowsers with the goal of raising funds for the Smoky Mountain Animal Care Foundation.
The Smoky Mountain Dragon’s Breath Brewer’s Jam will bring brewers from across the region and area to the motorcycle dealership and give participants the chance to taste 80 different beers. The event goes from 12 to 5 p.m., with The Drunk Uncles and Ned Van Go entertaining during the event. Caddle will be performing at The Shed later that evening. There’s free admission to the Caddle concert to anyone wearing a Smoky Mountain Brewers Jam armband.
Aaron Snukals, marketing and special events manager with the dealership, was enthusiastic about the new event.
“The main thing is that it’s a fundraiser for Smoky Mountain Animal Care Foundation. That’s the main reason we’re doing it,” he said.
Snukals said the idea was to come up with a fun event for the foundation. “I’ve been to quite a few brewers jams. They draw people in, and it was a great way to raise money. We have the facility so we put it together,” he said.
“There are 25 to 30 different brewers, and we’ve even got local brewers coming.”
Snukals said they’ve limited the brewer’s jam to 1,000 people and admission is $25 each. “We have already sold over 200 tickets,” he said. “I think it is going to be a great fund raiser.”
The brewer’s jam is for guests 21 and older, and everyone will have to show identification to get into the event area. “This will be in the back part of the parking lot so it won’t disrupt the (Stinkers Barbecue) restaurant and the dealership,” he said. “It will center around the stage in the back of The Shed.”
Snukals said the staff at Smoky Mountain Harley-Davidson does lots of fun events, many of which are fundraisers like what they’re doing with the foundation. “That makes a double win for us,” he said. “They’ve been struggling for quite a while to get this shelter open so we’re glad to help.”
Smoky Mountain Harley-Davidson and Buell owner Scott Maddux said the event is going to be fun. “This is the first time we’ve been involved with this,” Maddux said. “It’s something they’ve done in Knoxville and now there will be one in Blount County. There are going to be a number of brewers from all around the region who are going to bring out their products. Most are handcrafted, so participants will get a chance to taste beers from across the area and region.”
Maddux said the event is a great opportunity to raise money and awareness for the Smoky Mountain Animal Care Foundation. “Everyone involved here is a pet owner and animal lovers, we’re happy we can participate and help,” he said.
Maddux said the music at the event will also be a good draw.
“We’ve got some great music. We’ve got the Drunk Uncles who will be playing, Ned Van Go and the headlining show is Caddle,” he said. “They’re hard rockers out of Birmingham.”
This will be their fifth appearance at the Shed. “We always look forward to them. They’re real Southern rock and put on a great show.”
Chris Protzman, president of the Smoky Mountain Animal Care Foundation, was thankful to Scott Maddux and his wife Monet for helping the foundation. “We were grateful to get Scott and Monet’s support for the foundation over the last several years,” he said.
Protzman, who is vice president of Journal Broadcast Group, said he has worked with Snukals on promotions in the past on the Knoxville Sports and Tourism Board. “He’s very familiar with the mission of the foundation, and we had been talking of several ideas to benefit each of us and doing something for homeless animals in Blount County,” Protzman said.
When Snukals pitched the idea for the brewer’s jam to Protzman, the foundation president was excited. “I said we’d love to be involved,” he said.
Protzman said foundation volunteers will help work a tent selling premiums such as stuffed animals, T-shirts and koozies and providing information on the shelter project and how far along the project is.
“We’re delighted and honored and I think it’s going to be a fun event,” he said. “It’s not bad to have micro-brewers premium beer while raising money for a good cause.”
Protzman said in similar markets, events such as this have become very popular. “The first year, maybe only a couple hundred show up, and the next few years, they grow to the thousands. For those who enjoy a better, darker beer, micro-breweries are exploding,” he said. “It’s the hip, trendy thing. You get a good flavor from really good product locally.”
Protzman said the brewer’s jam is a great event to bring to Blount County. “It can only grow and get bigger,” he said.
For more information, call 865-977-1669. Tickets are on sale at SMH-D.com. Sponsors include The Shed, Stinkers Bar-b-que Shack, Cherokee Distributing Co., Smoky Mountain Harley-Davidson and Blount Today.