Brewer’s jam draws 400 to Smoky Mountain Harley-Davidson

The inaugural Smoky Mountain Dragon’s Breath Brewer’s Jam on June 20 boasted more than 70 beers for folks to sample.

While there was plenty of entertainment and good brews, organizers said the hot weather and thick humidity put a damper on the number of folks who attended.

Smoky Mountain Harley-Davidson and Buell marketing director Aaron Snukals said about 400 attended the event and people chose from 77 beers, including beer from two local brewers.

“We learned a lot,” Snukals said of the inaugural event. “We’re still going to do it next year but we’re probably better off doing it in the evening when it’s cooler. You can’t control the weather and when its 102 degree with humidity, a lot of people stay inside.”

While the weather was hot, the vendors were enthusiastic about the event. “Everybody who came loved it. All the beer representatives loved it and said they would come back next year,” Snukals said. “We had probably a little under 400 people so it wasn’t terrible but there are lots of expenses when you rent tents and stages for an event like this.”

Snukals said the jam was also to raise funds and awareness for Smoky Mountain Animal Care Foundation. A total amount raised wasn’t available because expenses are still being paid for the event, he said. “I know we’ll be able to make some kind of financial donation to them,” he said. “What we hear from them, however, is that they loved it.”

Smoky Mountain Animal Care Foundation president Chris Protzman said the group was thankful to dealership owners Scott and Monet Maddux for supporting the foundation and homeless animals in Blount County. “We look forward to our next event with the great people at Smoky Mountain Harley-Davidson,” Protzman said.

Blount Today was media sponsor for the event.

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