1950s themed restaurant -- Hot Rods 50s Diner -- opens in Alcoa

A new restaurant has opened its doors in Alcoa.

Hot Rods 50s Diner at 373 Hannum St., Alcoa, opened its doors recently and is phasing in its operating hours with the goal of being open for breakfast, lunch and dinner within the next few weeks.

Ray Schwartz is owner, and Matt Bushell is the general manager.

Schwartz, who moved to Maryville with his wife, Ashley, and their family, said patrons will be happy with the menu and the quality of the food. “I like to give large portions, and everything we do is fresh. Our fish and salmon are fresh. We are hand-cutting steaks so they are fresh, and our pork chops are fresh,” said Schwartz.

“I’m proud of what I serve. If we have a problem or a complaint with a certain item, I will have it fixed the next day,” he said.

Ray Schwartz said it took him and Bushell six months to create the atmosphere that greets customers. “I love neon, and I love chrome so I tried to make it shiny and bright. I love pinball machines so we’ve got four pinball machines and nothing but 50s and 60s music in the juke box,” he said.

Ray Schwartz said the restaurant will employ 40. The building is 2,400 square feet and seats 70 on the inside and 25 on the outside. “We have covered patio seating, and we’ll have table service outside,” he said.

Ray Schwartz said the restaurant is opening in stages. Stage I was the week of July 27, serving breakfast only. Stage II, which began Aug. 3, the restaurant added lunch. On Aug. 10, Schwartz said they will be open for breakfast, lunch and dinner.

Ray Schwartz said the restaurant will open every day at 7 a.m. and close at 10 p.m. Monday through Friday, at 11 p.m. on Saturdays and at 9 p.m. on Sundays. In the last stage, the restaurant will introduce its take out menu. “I’m trying to open it slow and right,” he said. “Each stage is a week long. We’ll be fully operational within weeks.”

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Comments » 1

rls2251949 writes:

Great food, breakfast, lunch and dinner, I've tried them all. Very clean restaurant, friendly staff, wonderful place to go to have a great meal in a fun atmosphere.

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