Buying Brighton

Razberries adds line to Maryville store

It all started with belts. Today, 18 years later, Brighton has become an accessory company with products that range from handbags to watches, jewelry, luggage and even eyewear.

In March, Razberries at 220 Court Street joined the growing list of exclusive Brighton retailers, kicking off the addition to the store’s line with a reception.

Brighton products carry a message, either through detailing on the product or engravings on a bracelet or handbag, with the Brighton heart the most recognizable company logo. Their marketing strategy, according to the Brighton website, is known as “Girlfriend Marketing,” with Brighton Vice President Laura Young explaining, “Since we only sell to small stores run by nice people, women buy our products at stores where everyone knows their name and make them feel like they matter. They, in turn, tell their girlfriends about the cute Brighton handbag that they bought, and so on and so on and so on!”

Raina Kant, owner of Razberries, welcomed Brighton representative Abby Holland to the open house, with both Kant and Holland on hand to introduce customers to the offerings in the Brighton line.

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