Foothills Fall Festival wins national award

The City of Maryville Foothills Fall Festival recently won a 2008 Savvy Award which was announced at this year’s City-County County Communications and Marketing Association’s (3CMA) National Conference held in October. The competitors consist of counties and municipalities nationwide.

The category in which the Festival received the award is Communication and Marketing Tools under the area of “Recurring Event” for a population of 20,000-101,000 residents. The Savvy Award Committee wrote that the Foothills Fall Festival is a “BIG event of 75,000 for a little city of 25,000” and that the event has “something for everyone.” Also mentioned were the extraordinary involvement of the community and the success of the volunteer program.

“This award is a tribute to our entire community. There are so many people that make up the Foothills Fall Festival-talented committee members, our generous sponsors, energetic volunteers, and our own City staff. Thanks to everyone for continuing the tradition of making this event a weekend of great food, fun, and outstanding concerts while showcasing the beauty of Maryville to all those who visit,” stated City Manager Greg McClain

The application for the award reviewed the history and marketing of the event for the prior eight years with an emphasis on the Festival as a business product with budget constraints. In addition, it was noted that implementing reserved seating in 2007 was great success and that each year more and more local businesses continue to become sponsors. Event Coordinator Jane Groff said, “The combination of those factors has greatly helped to balance out the expenditures and the revenue needed to break even each year,”

This year’s Festival concert tickets sold out in four weeks, compared to six weeks in 2007. Next year’s Festival, held Oct. 16-18, will be the 10th Anniversary and the City says that there will be a few surprises as part of the celebration.

The City Council will present the 3CMA Savvy Award to the Fall Festival Committee at its upcoming Council Meeting on Tuesday, Dec. 2 at 7 p.m.

The purpose of the 3CMA Savvy Award competition each year is to recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective cities and counties who have creatively planned and carried out successful innovations in communications, marketing, and events. It is a sister organization to International City/County Management Association (ICMA) of which the City is also a member.

For more information about participating or visiting the festival, call 865-273-3445 or visit the Foothills Fall Festival website at

© 2008 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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