SheTech uses cutting edge technology to help clients

Rebekkah Hilgraves, SheTech and Company founder and president, is shown at her desk in her home office in Maryville.

Photo by Leslie Karnowski

Rebekkah Hilgraves, SheTech and Company founder and president, is shown at her desk in her home office in Maryville.

With the efforts to attract high tech businesses to the area, SheTech is poised to bring their cutting edge technological expertise to area businesses.

“We want to be in a position to bring elite Internet marketing services to the area,” said Rebekkah Hilgraves, SheTech and Company founder and president.

Hilgraves, who is also a professionally trained opera singer, has been in the technological consulting business for more than 15 years. Hilgraves started SheTech and Company and has been working on the business full-time since July 2007.

SheTech and Company provides their clients fully-custom Web design services, including custom graphics, content management, customer relations management, database management and e-commerce services.

“Our typical client has a Web page and they want to update the look and increase its functionality,” Hilgraves said.

Hilgraves said she works with Web site designers who create sites that are functional and allow them to be updated anytime.

“It keeps the Web page lively,” Hilgraves said. She said that when Web pages are updated frequently, it also makes them search engine friendly.

In conjunction with Web site design, SheTech and Company provides Internet marketing services. For example, they can create an e-mail marketing campaign that can include coupons or newsletters that are targeted to the client’s customers. Blogging is another feature that gives a company an opportunity to communicate with their customer base.

“Blogging puts a face with a company,” Hilgraves said. She said newsletters and blogging can provide an effective way to educate customers on the products or services they can offer their customers.

SheTech and Company uses consultants who have cutting edge expertise in a variety of technological fields. For instance, the professional graphic designers use the latest elements and technology to make a Web site creative and functional.

“I’ve got top notch people who I can tap for projects,” Hilgraves said. She said she relies on a person in San Francisco to provide expertise on technology security issues. Hilgraves also said she has the very best in database designers who can meet every client’s needs for any database feature.

“We want to position ourselves as the ‘go-to’ company for Internet marketing services,” Hilgraves said.

With the projected growth in high tech industries, SheTech and Company’s outlook is promising. A regional economic development campaign, Innovation Valley, Inc., has been formed and will serve as support for area entrepreneurial efforts.

The organization plans to help the partners who are participating in the regional economic development campaign. The partners in the campaign include Blount County Chamber of Commerce, the Knoxville Chamber, the Loudon County Economic Development Agency, the Oak Ridge Economic Partnership, The Roane Alliance, and the Tellico Reservoir Development Agency. They are committed to recruiting new companies and helping existing companies expand.

With the predicted expansion of high tech business, Hilgraves is positioning SheTech and Company to be at the right place at the right time.

“We offer different suites of projects for clients,” Hilgraves said. Some on her client list include Vienna Coffee Company, J. Baker Electric, Carpet Solutions of Knoxville and Images Coterie. For Vienna Coffee, Hilgraves said she helped implement a shopping cart system for the Web site and is building an e-mail newsletter campaign and blogging system. For Images Coterie, Hilgraves said a private photo gallery system was developed to offer for their customers.

For more information on SheTech and Company, go to their Web site at www.shetech.com.

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