Local businessman Mike White, president and CEO of Alcoa based Multi-Media Solutions (MMS), is having a national impact on the IT and audiovisual industry as his expertise is now being utilized nationwide. VIEWPoint, the first online video talk show for the AV/IT industry, recently featured White on an expert panel for an upcoming summer segment of the video webcast.
“To be recognized by the voices that lead our industry is a tremendous acknowledgement to my work in the audiovisual field and the experiences I have been able to be a part of over the years,” said White. “This is a show that represents the entire industry and is well-known, so I consider it a privilege to have the opportunity to share my knowledge and experience within the industry.”
“For the previously separated worlds of IT and AV to coordinate successfully as one, they must be converged and integrated and I was given the opportunity to discuss how important this is to the success of the industry.”
VIEWPoint, the only video webcast that is directed and aired toward AV systems integrators, contractors and consultants, is produced in 30 minute segments and aired in two monthly installments on the Sound and Communications website, www.soundandcommunications.com. White was a panelist on the IT/AV Convergence segment, paired with Jay Armand, president and CEO of Advanced AV in Philadelphia. White and Armand are both well known for their involvement with InfoComm International, an organization focused on the AV communications industry. Armand previously served as InfoComm president, while White is currently sitting on the InfoComm Board of Governors.
“We reached out to Mike because of his acknowledged expertise in the convergence of the IT and AV world,” said David Silverman, editor of Sound and Communications Magazine. “We had two top industry experts to help inform our many viewers around the world about what is happening in this fast changing world.”
Additionally, Sound and Communications magazine is highlighting White’s company, MMS, in an upcoming issue of company profiles, labeled IN Focus, to discuss White’s industry work.
“IN Focus is a regular department feature of innovative companies in the industry,” said Silverman.
White also recently took on a new leadership position within the USAV Group, a national association of leading professional audiovisual integrators that work nationwide to bring new solutions to the industry. Under USAV, the Dealer Advisory Council (DAC) is responsible for supporting the growth and strategic direction of the USAV Group, with the four owners or representatives voted in by members. White was re-elected by his peers and will serve an additional two year term on the council.
“The elected members of the Dealer Advisory Council are responsible for strategic leadership to allow the USAV Group to accomplish its mission of delivering innovative and premier solutions to the AV industry,” said White.
Additionally, White is often featured as an industry expert at international conferences in the audiovisual, digital sign and communication industries. The Digital Signage Technology Summit will be held in Las Vegas, and White will be leading a session on “Determining the Best Network Operations Model for Your Digital Signage Project.”
“I will be speaking on how an organization can make the best decision when incorporating digital signage technology by examining each of the elements and resources that factor into this decision,” said White.
For 50 years, Sound & Communications, the magazine for systems integrators, contractors and consultants, has served as the voice of the sound and communications industry. Sound & Communications also publishes IT/AV Report, VIEWPoint and InfoComm TV News. For more information, please visit www.soundandcommunications.com.