Mary Beth West Consulting, a public relations and reputation management consulting firm in Maryville, Tenn., announced this week the addition of Amy Jones Schwinge as media relations manager.
With more than 15 years of experience in communications, Schwinge will oversee local, regional and national media relations campaigns for the firm’s clients, which currently include accounts in the tourism, energy and consumer financial services sectors.
Most recently based in Atlanta, Schwinge began working on client accounts for Mary Beth West Consulting in early 2007 as an independent contractor.
For about five years, Schwinge managed external and internal communications at the General Motors Doraville Assembly Plant—just outside of Atlanta, Ga. She later moved on to serve as the regional assistant public relations manager in GM’s southeastern region for a couple of years, where she focused on media relations.
In addition to media relations and employee communications, her work at GM included improving supervisor communications and managing special events, such as the late Dale Earnhardt driving GM’s one-millionth minivan off the Doraville assembly line and the Olympic Torch Relay making a stop at the plant. She also provided communications counsel for GM executives, coordinated community relations initiatives and worked closely with union officials and employees.
Prior to joining GM, Schwinge managed communications at the Boeing-Oak Ridge facility in Tennessee for five years, where she was responsible for all external and internal communications, community relations, government relations and employee recognition.
Her student internship experience while at the University of Tennessee--Knoxville included working as public affairs associate at the Oak Ridge National Laboratory, managed by Lockheed Martin; publications assistant at Children’s Hospital; and intern at East Tennessee Special Technology Access Center.
Schwinge holds a bachelor’s degree in communications from the University of Tennessee—Knoxville, where she majored in journalism with a public relations concentration and minored in English. She also holds a master’s degree in organizational management from the University of Phoenix, where she recently earned certification to teach online courses.
Schwinge is a long-time member of the Public Relations Society of America and is a past member of the Southeast Automotive Media Organization. A Knoxville native, Schwinge and her husband, Guy, recently moved back to Knoxville, Tenn., with their 3-year-old daughter, Jade.
Established in 2003, Mary Beth West Consulting advances client communications, relationships and reputations to meet business and organizational objectives. With clients in consumer finance, tourism, non-profit development, consulting and the energy sector, the company recently relocated to The Law Building in downtown Maryville.