Blount Memorial Hospital’s Marketing and Public Relations Department was awarded five first-place awards, three second-place awards and four third-place awards at the annual Volunteer chapter of the Public Relations Society of America’s “V” Awards on Thursday, April 10.
Top-level “Awards of Excellence” were received for the hospital’s employee newsletter, Checkmate, the Good Health newspaper insert, the hospital’s 60th anniversary event and the 60th anniversary commemorative book. Public relations manager Jennie Bounds received a writing award for the weekly Women’s Health newspaper column.
Additionally, Blount Memorial Good Samaritan Clinic Director Julia Pearce received the chapter’s Community Service Award. The award is given to an individual or organization that has used public relations practices to improve the quality of life within East Tennessee communities, something Pearce diligently strives for daily. She works to help the medically underserved in the community achieve their highest potential for health, identifying patient population needs and finding ways to meet those needs. Pearce also was instrumental in the organization of the LifeSwap: Take a Walk in Someone Else’s Shoes event, which gave participants an opportunity to go through the daily perils of their patient populations. The simulation required participants to try to make ends meet while also balancing everyday hassles of navigating “through the system” with barriers such as transportation, language difficulties and losses of income, as well as the attitudes of those supposedly helping them.
The PRSA awards were followed by the April 17 presentation of the Tennessee Society for Healthcare Marketing and Public Relations annual Prism awards in Memphis. Blount Memorial earned nine first-place Prisms for Checkmate; the Everything & Everyone You Need television ads; Life Swap: Take a Walk in Someone Else’s Shoes event; the 60th anniversary logo; the PACS internal communications program; the Cancer Center’s newsletter, LifeLink; and the photograph featuring the Wellness Center at Springbrook’s Fall 10K start. Top marks also were received for the newspaper feature stories Dedicated to the Diamond and Profiles in Pink written by Jennie Bounds.
The department also received two second-place Citations.