Travis Hall, owner of Canvas Hair Design, didn’t “cut-up” in class on his recent trip to Chicago -- not when the stylist was Nick Arojo.
Hall attended a razor cutting class in the windy city recently, and spent some time with Arojo, who is considered a “celebrity” stylist, as he is the cutter on the popular TLC show “What Not to Wear.” Arojo was creative director of Sassoon’s in Manchester, England, Hal said, and “came to the U.S. years ago to work for Bumble and Bumble of New York. He quickly became their art director, said Hall, and soon left to open his own shop, Arojo/Cutler in New York. “After splitting with his partner, Nick opened his current salon in Soho called Arojo Studio,” said Hall.
Then came the television cameras.
“The stories of the way the TV program affected his career are amazing,” said Hall. “After the first episodes (of ‘What Not to Wear’) aired, he was suddenly booked for over a year in advance and began increasing his hair cut price to try and ‘lean down’ the clientele. Currently he is at $500 per hair cut and booked ‘only’ three months out! He is also expanding into 13,000 sq. ft. and opening an academy.”
Hall plans a visit to Arojo’s studio in New York the first weekend in May.