When their shopping spree to purchase the toys went over budget, the employees reached in their pockets and made personal contributions of more than $1,200. With the match at Wal-Mart and the $2,800 Alcoa, Inc., contribution, the result was more than $5,000 worth of gifts for the program.
The money was raised through a special in-plant promotion designed to increase the number of injury-free events (IFEs) reported. IFEs represent a proactive way to identify potential risk for injury. The more IFEs that can be identified means less injuries that should be sustained. A practical example of an IFE would be picking up toys off the floor at home so no one trips over them.
For every IFE reported, $4 was donated to purchase toys for the Toys for Tots program in Blount County. In all, 650 IFEs were reported during the November promotion, resulting in $2,600 worth of toys to Toys for Tots.
Wal-Mart got into the spirit of the promotion as well, providing a
dollar-for-dollar match to Toys for Tots up to $1,000.
Alcoa, Inc., employees gathered at Wal-Mart at 8 a.m. on Dec. 8 to shop. Representatives from Toys for Tots and Wal-Mart were also on hand to assist.